What is your superpower? Is it writing, speaking, communicating with power? It could be if you listen to this conversation with Joseph Romm, author of How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump. This episode is like a short master class. If you want to get the most out of it, I advise you start by listening to my October 29th episode, featuring one of the greatest speeches you’ll ever hear: Admiral William McRaven’s 2014 University of Texas Commencement Address. You’ve already done that? Now listen to Romm walk us through some of the highlights of McRaven’s speech – to point out what makes it so powerful and teach us techniques we can employ the next time we want to write or say something that matters.